What Publishers Want in New Authors: 5 Factors
Unravel the secrets of publishing success. Understand what publishers want from new authors. Learn actionable tips and expert strategies to apply to your writing career goals.
“Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have…” — Thomas Wolfe
As a new author starting your journey, you’re likely filled with anticipation about what publishers expect. Knowing what publishers look for can help you tailor your submission and improve your chances of getting published. While publishers have different needs and expectations, they have several priorities in common. It’s essential to understand those and how they fit with your unique goals and aspirations. You need expert strategies and actionable advice to elevate your writing career.
In this article, we explore what publishers seek in new and aspiring talent. We also look at ways to increase your chances of getting published, by using expert strategies.
What Publishers Want in New Authors
Publishers typically consider several factors when evaluating new authors and their work. Let’s look at a more detailed breakdown of these key considerations to help increase your chances of getting published.
Originality & Quality
At the core, publishers are looking for original, high-quality writing that stands out in the market. Your manuscript should showcase a unique voice, style, or perspective that distinguishes it from existing works. Additionally, the quality of your writing, including grammar, punctuation, and syntax, should be polished and professional.
Strong Narrative & Structure
A compelling story with well-developed characters and a strong plot is vital. Your manuscript should demonstrate your ability to craft a cohesive narrative that engages readers from beginning to end. Publishers also value a clear, well-organized structure that facilitates storytelling and enhances the reading experience.
Marketability
Publishers aim to publish books that will sell well and resonate with a broad audience. Your manuscript should have a clear target audience and offer a fresh perspective or approach within its genre. A strong hook or concept that can be easily conveyed in marketing materials is also beneficial.
Platform & Engagement
An author’s existing platform can play a significant role in a publisher’s decision. A robust social media presence, blog, or network within the literary community can demonstrate your ability to engage with readers and promote your work effectively. Consider working on building your platform and cultivating an online presence that showcases your expertise, personality, and writing style.
Professionalism & Flexibility
Publishers appreciate authors who are professional, communicative, and open to feedback. Being receptive to editorial suggestions and demonstrating a willingness to collaborate can significantly improve your chances of establishing a successful partnership with a publisher. Showcasing your adaptability and eagerness to improve your work can make you an appealing prospect to publishers.
Once during an author friend’s quest to find the perfect publisher for her debut novel, she attended a local book fair to network with industry professionals. Excited and slightly nervous, she struck up a conversation with an editor from a well-known publishing house. As she enthusiastically, but nervously, pitched her manuscript, she accidentally mixed up the book’s title with her favorite dessert, proclaiming it to be The Chronicles of Chocolate Mousse. The editor raised an eyebrow, trying to suppress a grin. Though mortifying, the experience taught her (and me) the importance of staying composed during crucial moments. On the bright side, she did manage to leave a memorable impression, even if it was about dessert!
Expert Strategies for Getting Published
Now that we’ve explored what publishers want, let’s dive into some tips to help you stand out and succeed as a new or aspiring author. To increase your chances of getting published, focus on the following strategies.
- Be Persistent: The journey to getting published can be challenging, but persistence pays off. Keep submitting your work, refining your craft, and learning from rejections.
“A professional writer is an amateur who didn’t quit.” — Richard Bach
- Do Your Research: Invest time in researching publishing companies for first-time authors. Familiarize yourself with the submission guidelines and preferences of the publishers you’re targeting. Adhering to these guidelines demonstrates professionalism and attention to detail. Research current and emerging market trends in the publishing industry. Staying informed can help you adapt strategies as needed. Knowledge is power, and understanding the industry will significantly increase your chances of success.
- Build Your Platform: Start a blog, engage on social media, and network within your genre’s community. A robust platform can make you more attractive to publishers and agents. Work on developing your online presence and network within the literary community.
- Writing Groups & Conferences. Writing groups can be found online or in person in your local area. Participate in writing conferences and workshops to hone your skills, meet industry professionals, and learn about the latest trends in publishing. Join social media writers’ groups and connect with other authors and industry professionals.
- Revise & Edit: Before submitting your manuscript, ensure it is thoroughly revised and edited. Consider enlisting the help of beta readers or hiring a professional editor to polish your work and address any weaknesses. For tips on editing, check out our blog, 12 Self-Editing Techniques to Make Your Manuscript Shine.
- Craft a Compelling Query Letter: A well-written query letter that effectively summarizes your manuscript and highlights its unique qualities is crucial for capturing a publisher’s interest. Take the time to craft a personalized, engaging query letter that showcases your passion for your work and your understanding of the market.
Understanding what publishers look for and tailoring your submission accordingly can significantly improve your chances of getting published. By focusing on originality, quality, marketability, and professionalism, you can position yourself as an attractive prospect for publishers and ultimately achieve your publishing goals.
The journey to becoming a published author is exciting and challenging. By understanding what publishers need in new talent, you can increase your chances of success. Keep in mind, there’s no one-size-fits-all solution. The best publisher for a first-time author depends on your individual goals and aspirations.
Take advantage of the strategies to create more opportunities. Work on building your platform. Keep honing your craft, researching, and submitting your work to appropriate publishers. The road to publication may be long, but with hard work, dedication, and persistence, you’ll be well on your way to achieving your publishing dreams.
Don’t wait. Start today!
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TIP: If you need more motivation, see the timeless wisdom in How to Be Smarter, Faster, Better (Part 1)
