“Quality means doing it right when no one is looking.” – Henry Ford Content repurposing can help you turn the ideas you have already developed into articles, emails, lead magnets, social posts, and other useful resources. Done well, it saves time while giving readers more opportunities to discover and benefit from your work. However, repurposing…
“Your brand’s content should project a consistent voice, tone, and style, no matter who—or what—writes it.” – Content Marketing Institute AI can help you keep your voice while turning a book chapter into an article, adapt a blog post into an email, create a checklist from a longer guide, or extract social content from one…
“Content is king, but context is God.” – Gary Vaynerchuk Many authors think content repurposing means taking one piece of content and posting the same information everywhere. That is not repurposing. That is repetition. True repurposing begins with one core idea and then adapts that idea for different formats, audiences, purposes, and stages of reader…
“Build it like a Lego sculpture, so you can take it apart without breaking the bricks.” – Ahava Leibtag, CEO, Aha Media Group A strong nonfiction book chapter may contain enough material for several website articles. It might include: That does not mean you should cut the chapter into equal sections and publish each section…
“Every good communication starts not with the message you want to send, but with a deep-rooted understanding of what your audience already thinks, feels, needs, and wants.” – Mark McShane, co-founder of Cupid PR You may already have more content than you realize. Your books, articles, newsletters, checklists, presentations, videos, and notes contain ideas that…
“The reality is that not everything can be done at once.” – Sarah Gibbons, Nielsen Norman Group Old content is not automatically useless. A blog post published several years ago may still contain a strong idea, a helpful example, or a framework readers need. A book chapter may remain valuable even if some tools, examples,…
“A content strategy is a high-level plan that guides the intentional creation and maintenance of information.” – Anna Kaley, Nielsen Norman Group Your books and articles contain more potential content than you may realize. A nonfiction chapter could become a website article, newsletter, checklist, workshop, video, podcast episode, or social media series. Several related blog…
“Content audit: Evaluation of content usefulness, accuracy, tone of voice, and overall effectiveness.” – Page Laubheimer, Nielsen Norman Group Repurposing a nonfiction book can extend the value of work you have already completed. A single book may provide material for blog articles, newsletters, social posts, videos, podcasts, workshops, checklists, and lead magnets. Similarly, a collection…
“Content can be multifunctional.” – Jodi Harris, Content Marketing Institute You have spent months, or possibly years, writing helpful articles for your website. Each article answers a question, teaches a skill, or solves a problem for your readers. Now, you might be wondering whether to turn those blog posts into a book. The answer may…
You can do anything, but not everything.” – David Allen, Getting Things Done Repurposing content sounds simple in theory. You take something you have already written, such as a book chapter, blog post, checklist, newsletter, or workshop, and transform it into a new format that can serve your readers in another way. The problem is…