Engaging AI-Generated Content: 6 Secrets

“The most powerful words in English are ‘Tell me a story’.” — Pat Conroy, Author of The Prince of Tides

AI is a game-changer for content creation, but let’s be honest, sometimes, its writing can feel a little… robotic. You know the struggle if you’ve ever read an AI-generated blog post that felt flat. The good news? AI can produce engaging, compelling content when you guide it correctly. This writer’s guide provides six powerful strategies to transform AI-generated content into a blog that keeps readers hooked.

1. Define Your Voice & Tone

Every successful blog has a unique voice, whether professional, conversational, witty, or inspirational. To make sure your AI-generated content aligns with your brand, you need to provide the AI with sample text in your desired tone. You can also use specific instructions like “Write in a friendly, casual tone” or “Make this sound authoritative but engaging.” Editing the AI-generated content helps refine the tone and ensure consistency.

For example, instead of saying, “AI can help generate content. Users must edit it to improve readability,” a more engaging approach would be, “AI is a fantastic writing assistant, but the magic happens when you fine-tune its output to match your unique style.”

2. Infuse Humor & Wit

Humor makes content more enjoyable and memorable. AI can generate humor if prompted correctly, but it often needs a nudge. Asking the AI to include light humor or playful analogies can help, as can using simple, relatable humor—think casual jokes, puns, or wordplay. Editing AI-generated humor ensures it sounds more natural.

For instance, instead of saying, “Editing AI-generated content is important for clarity,” a more engaging approach could be, “Editing AI text is like seasoning a dish—without it, things can be a little bland.”

3. Ask Thought-Provoking Questions

Encouraging engagement through open-ended questions invites readers to reflect and participate in discussions. You can ask AI to generate questions that spark interaction and strategically place them at the end of sections or in your call to action (CTA). This method keeps readers engaged and increases comments and shares.

For example, rather than stating, “Blogging is an evolving field with many challenges,” you could write, “What’s the biggest challenge you’ve faced in blogging? Let’s discuss this in the comments!”

4. Emphasize Storytelling

People love stories, and AI can help craft them. A compelling narrative structure can make even the most technical content engaging. To add storytelling, ask AI to start your blog post with an anecdote or real-life example, structure content in a problem-solution format, or use storytelling frameworks like “A day in the life” or “Before and after.”

For instance, instead of writing, “Consistency is key when blogging,” a more engaging approach would be, “When Lisa started blogging, she struggled to stay consistent. But once she implemented a content calendar, her readership doubled.”

5. Use Varied Sentence Structures

Monotonous writing bores readers, and AI tends to generate repetitive sentence patterns. To make the text more dynamic, mix short and long sentences to create rhythm, and break up text with subheadings. Also, ask AI to rephrase certain sentences for variety.

For example, rather than writing, “AI helps generate ideas. AI makes writing faster. AI is useful,” you could say, “AI helps generate ideas quickly. Need inspiration? It’s a great tool for brainstorming. Plus, it speeds up the entire writing process!”

6. Personalize the Content

Readers connect more when content feels like it’s speaking directly to them. AI can personalize content, but it often needs human adjustments. Using words like “you” and “your” makes the writing more direct. Adjusting AI-generated sentences to align with your audience’s interests and sharing relevant insights ensures that the content resonates.

Instead of saying, “Blogging helps businesses connect with audiences,” a more personal approach would be, “If you want to grow your audience, blogging is one of the best ways to engage with your readers and build trust.”

Final Thoughts on AI-Generated Content

AI is a powerful writing tool, but your guidance makes content engaging. You can create AI-assisted blogs that feel human and compelling by refining voice, adding humor, using storytelling, varying sentence structure, and personalizing content.

Want to take it a step further? Try implementing one of these tips in your next blog and see how it transforms your content.

We hope you’ve found the writer’s guide strategies valuable and motivating. We hope they’ll equip you with the insights and tools needed to help you succeed as a new author.

For more help, see the other writer’s guides in this series on using AI to enhance your writing. You might also like AI Empowers New Indie Authors: 5 Best Hacks.

Writing is a journey of continuous learning and improvement. You don’t have to go it alone. We’re excited to continue the journey with you, providing guidance and encouragement every step of the way. Our goal is to provide fundamental insights and practical advice to help you navigate the writing world with increased confidence.

If you have a draft you want to publish and are wondering how AI can help, read it. Is Your Book Ready to Self-Publish? Lastly, for help writing a non-fiction book, read Write Your First Non-Fiction eBook: a 30-Day Workbook for Getting It Done.

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FAQs

Creating engaging AI-generated content involves more than just letting AI write for you. It requires thoughtful guidance, strategic editing, and creativity. These frequently asked questions can help deepen your understanding of how to refine AI-written blogs for maximum engagement.

How can I ensure AI maintains my unique writing style?

AI can mimic your style when given clear instructions and examples. Provide it with past blog posts or a short paragraph that represents your preferred tone. Experiment with prompts that specify your style, such as “Write this in a warm, conversational tone with a touch of humor.” Always review and tweak the AI’s output to align it more closely with your voice.

Can AI-generated humor sound natural, or will it feel forced?

AI can generate humor, but it often needs refinement. Simple techniques like instructing AI to use light-hearted comparisons, puns, or casual language can help. However, humor is subjective, so reviewing and adjusting AI-generated jokes is crucial to ensure they feel natural and align with your audience’s expectations.

What’s the best way to incorporate storytelling into AI-written content?

AI can craft compelling stories if prompted correctly. Instead of asking it to “write about blogging,” try something more specific: “Tell the story of a first-time blogger struggling to gain readers and how they found success.” If the story feels generic, add personal elements or real-life examples to make it more engaging.

How do I break up AI-generated content to make it more reader-friendly?

AI can sometimes generate long, dense paragraphs. To improve readability, manually add subheadings and bold key points, and introduce variation in sentence length. If the text feels repetitive, ask AI to restructure sections or use formatting tools like bullet points to highlight important information.

Should I always personalize AI content, or can I keep it general?

Personalization makes content more relatable and engaging. Addressing the reader directly using “you” and “your” fosters a stronger connection. While general content has its place, blogs aimed at engagement should feel like a conversation rather than a lecture. AI can assist, but adding personal insights and audience-specific references will make a more significant impact.