“Confusion is the enemy of persuasion.” — Donald Miller, Building a StoryBrand Here is a truth that surprises many new indie authors. Plenty of well-written books struggle because of presentation, even when the writing is good. When a book doesn’t sell, it’s easy to assume the problem is the book itself. That assumption can feel…
“Clarity trumps persuasion.” — Chip Heath and Dan Heath, Made to Stick If seeing the word “keywords” makes you tense up, you are not alone. Many new indie authors worry that using keywords will make their book descriptions sound stiff, awkward, or written for an algorithm rather than a human reader. That fear is understandable,…
“Good design is as little design as possible.” — Dieter Rams, industrial designer and design theorist Why Formatting Book Descriptions Sells More Than Better Writing Here is a reassuring truth most new indie authors need to hear early. Many book descriptions that do not convert are not poorly written. They are badly formatted. On crowded…
“Don’t make me think.”— Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability If your book description isn’t working, the problem usually isn’t the whole thing. It’s the opening lines. Most readers never see the full description you worked so hard to write. They see the first few lines, make a…
“People don’t remember what you said or what you did, but they remember how you made them feel.” — Maya Angelou You wrote a good book. But if your book description isn’t working, readers may never find out. For many new indie authors, the description is the quietest failure point in the entire publishing process….
“Consistency beats intensity. Small, repeatable actions taken calmly outperform complex systems built in a rush.” – James Clear, Atomic Habits Once you understand what ARC platforms do, and you’ve chosen the one that fits your situation, the next question is inevitable: “Okay… now how do I actually run an ARC campaign?” This is where many…
“The right tools are the ones that fit your current goals—not the ones that impress other writers.” – Joanna Penn, The Creative Penn Podcast One of the most common questions new indie authors ask after learning what ARC reader sites are is this: “Okay. But which one should I use?” Unfortunately, most comparisons make this…
Confused by ARC sites? This beginner-friendly guide explains what ARC sites actually do, how ARC readers work, and how indie authors can use ARC platforms simply and ethically without marketing jargon or overwhelm.
Optimize book descriptions for Amazon KDP Search to improve shelf placement, rankings, and discoverability inside Amazon search.
Write book descriptions that AI tools understand, summarize, and recommend. Get your book discovered beyond Amazon.