“A content strategy is a high-level plan that guides the intentional creation and maintenance of information.” – Anna Kaley, Nielsen Norman Group Your books and articles contain more potential content than you may realize. A nonfiction chapter could become a website article, newsletter, checklist, workshop, video, podcast episode, or social media series. Several related blog…
“Content audit: Evaluation of content usefulness, accuracy, tone of voice, and overall effectiveness.” – Page Laubheimer, Nielsen Norman Group Repurposing a nonfiction book can extend the value of work you have already completed. A single book may provide material for blog articles, newsletters, social posts, videos, podcasts, workshops, checklists, and lead magnets. Similarly, a collection…
“Content can be multifunctional.” – Jodi Harris, Content Marketing Institute You have spent months, or possibly years, writing helpful articles for your website. Each article answers a question, teaches a skill, or solves a problem for your readers. Now, you might be wondering whether to turn those blog posts into a book. The answer may…
“You do not rise to the level of your goals. You fall to the level of your systems.” — James Clear, Atomic Habits Are you an indie author trying to figure out where AI fits into your writing life? If so, you’re not alone. Many writers feel pulled in two directions at once. They see…
“Personality always contains something unique… a very modest grade of art has in it something irreducible, which is one man’s alone.” —Justice Oliver Wendell Holmes, Bleistein v. Donaldson Lithographing Co. AI can churn out plot outlines, suggest synonyms, and mimic genre conventions. But it can’t decide what matters most to your readers, interpret cultural nuance…
“Treat AI like an infinitely patient new coworker who forgets everything you tell them each new conversation.” —Ethan Mollick AI can draft outlines in seconds and suggest taglines that click. It can surface trend insights you’d otherwise chase for weeks. But the technology is only as good as the human steering it. When you work…
“Every valuable creative idea must always be logical in hindsight. If it were not, we would never be able to see its value.” —Edward de Bono AI can spit out endless plot ideas, character quirks, and marketing hooks in seconds. But without a human mind to filter, shape, and elevate those ideas, the result often…
“AI is the new electricity.” – Andrew Ng, computer scientist and entrepreneur Artificial intelligence is reshaping publishing faster than ever. Thousands of new indie authors already partner with AI to brainstorm plots, polish prose, and reach readers worldwide. Yet the technology alone isn’t enough. The most successful creators combine AI power with uniquely human capabilities,…
“Progress is impossible without change, and those who cannot change their minds cannot change anything.” — George Bernard Shaw Many new indie authors hesitate to revise their book descriptions once their books are live. A common fear sounds like this: What if I change something and hurt my rankings? In this part of our writer’s…
“Tools amplify intent. They do not replace it.” — Cal Newport, Deep Work AI has become a flashpoint for new indie authors. Some avoid it entirely. Others paste AI output directly into their Amazon description and hope for the best. Neither extreme produces consistent results. In this part of our writer’s guide series on optimizing…