“Good design is as little design as possible.” — Dieter Rams, industrial designer and design theorist Why Formatting Book Descriptions Sells More Than Better Writing Here is a reassuring truth most new indie authors need to hear early. Many book descriptions that do not convert are not poorly written. They are badly formatted. On crowded…
“Don’t make me think.”— Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability If your book description isn’t working, the problem usually isn’t the whole thing. It’s the opening lines. Most readers never see the full description you worked so hard to write. They see the first few lines, make a…
“People don’t remember what you said or what you did, but they remember how you made them feel.” — Maya Angelou You wrote a good book. But if your book description isn’t working, readers may never find out. For many new indie authors, the description is the quietest failure point in the entire publishing process….
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